OUR VIBES
@ourvibesmedia
est. 2020
Our Vibes is a media brand for content by and for Latina Gen Z and Millennials. Based in Los Angeles County, this team is dedicated to creating informative and entertaining content to uplift the Latina community.
Video produced by Alexander Gonzalez.
METRICS
ROLE
Lead concepts and education for promotional campaigns.
Strategize content ideas to match current trends.
Write engaging copy consistent with the brand's youthful voice.
Effectively utilize hashtags to expand post reach.
Curate popular content from other social platforms to repost.
Design graphics to match the aesthetic of the feed.
Schedule posts daily.
Community Management: respond to inquiries, engage with the audience, spread brand awareness via DMs.
Produce graphic and video content for YouTube, TikTok, and Instagram.
Coordinate brand collaborations and oversee production from brainstorming ideas to video publication on social media
YouTube videos
Producer and co-host of The Cafecito Chicas, a series touring Latino-owned coffee shops to promote local small businesses.
Produced this video with infographics highlighting the lack of Latino and POC representation in Hollywood.
A video in, collaboration with Spanish Sin Pena, explaining the process of taking part in their 12-week Summer Seminar and finding confidence in speaking Spanish.
Wrote and produced this scripted sketch based on Latina aunts.